Almost two Canadians in five intend to continue to buy plant-based alternatives, but price remains the number one hurdle.
HALIFAX, NS. (April 27, 2023) – Plant-based products have been around for a very long time in Canada, but sales and promotions have intensified over the last five years. For instance, Beyond Meat invaded the market with its very aggressive marketing strategy, and many other companies followed suit. In recent months, we have seen sales for many plant-based product manufacturer drop significantly, prompting many to wonder what the future holds for plant-based products, or vegetable-protein based products.
Dr. Sylvain Charlebois, Director Agri-Food Analytics Lab,
Janet Music, Research Program Coordinator
Agri-Food Analytics Lab,
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