Loblaws Report

New report suggests almost half of Canadians will take advantage of Loblaw's price freeze but prefer a “lowest-price guarantee” policy to save money.

HALIFAX, NS. (November 17, 2022) – Coping with higher food prices has been difficult for many Canadians. Canada’s number one grocer, Loblaw, opted to freeze prices for 1500 “No name” products for more than three months, until January 31, 2023. As we are expecting food prices to continue to rise during that period, we investigated how Canadians see the strategy, several weeks after the campaign was announced. Loblaw's announcement was made on October 17.

Media Contact

Dr. Sylvain Charlebois, Director Agri-Food Analytics Lab,
Dalhousie University


Download the report:

English [PDF - 256 KB]
French [PDF - 256 KB]