A new report suggests Canadians are willing to share personal data but expect significant discounts when purchasing food

Halifax, June 30, 2022— For years, with the flyers we received from grocers every week, privacy was never really a concern. It was just really a matter of finding postal codes and doors. But with higher food prices and the use of new technologies like smartphone applications to engage with consumers, privacy issues are now key concerns for many.

Media Contacts

Dr. Sylvain Charlebois, Director Agri-Food Analytics Lab,
Dalhousie University

Janet Music, Research Program Coordinator
Agri-Food Analytics Lab,
Dalhousie University

Download the report:

English [PDF - 256 KB]
French [PDF - 256 KB]