Breakfast survey

Canadian Breakfast Habits Revealed: Majority Still Start Their Day with a Meal, Survey Finds 

HALIFAX, April 17, 2024 — Breakfast is often referred to as the most important meal of the day, especially for children. Ottawa's recent announcement to establish a national school food program highlights the importance of ensuring our children have a nutritious start to their day, ready to learn and contribute to society. However, priorities change in adulthood, leading Canadians to adopt different habits when it comes to managing meals, particularly breakfast. 

In partnership with Caddle, we surveyed 9,165 Canadians in March 2024 about their breakfast habits, including whether they eat breakfast, why they may skip it, their preferred choices, and where they eat their first meal of the day. 

Media contact:

Sylvain Charlebois, Scientific Director, Agri-Food Analytics Lab
Dalhousie University
902-222-4142 (cell)

Download the report: