Cannabis 2.0: What can we expect?

There are numerous challenges that face companies and new cannabis products, not the least of which is consumer education and a strict regulatory regime that limits cannabinoid content, promotion, and manufacturing.

Recreational cannabis has been legal for a year in Canada, and estimates suggest retail sales during 2019, its first year, could reach between $1.2 billion and $1.5 billion. On October 17, 2019, edibles became legal, meaning that companies can advise Health Canada of the products they intend to bring to market. Sales of new “Cannabis 2.0” products (edibles, concentrates and topicals) will likely begin in mid-to-late December.

In 2018, SCS Consulting and Dalhousie University collaborated on a survey of Canadian food and beverage makers. The objective was to better understand the concerns and perspectives of the industry in regards to entering the cannabis edibles space. Just over one year later, we conducted a follow up survey to find out what may have changed. A link to a report of findings (in both official languages) is included below for your information.

Media Contact:

Sylvain Charlebois, Senior Director

Agri-Food Analytics Lab
Faculty of Agriculture, Dalhousie University
902-222-4142 (cell)

Brian Sterling, Research Associate

SCS Consulting
416-402-4460 (cell)

Janet Music, Research Program Coordinator 

Agri-Food Analytics Lab
Faculty of Management, Dalhousie University

Download the report: