The Dal Brand
Brand Refresh Project
Dalhousie will be undergoing a brand refresh, which is anticipated to launch in spring 2022. As part of this project, we will be enhancing the way we communicate Dalhousie’s brand story through both visuals and text to ensure greater pride and alignment on brand positioning throughout the Dalhousie community.
The Dalhousie Brand Guide
The Dalhousie brand is in an exciting period of transition through a Brand Refresh Project. This project will seek to reimagine our brand promise and pillars to deliver a clear and distinct value proposition for the University; one that we can all be excited about. In addition, this transition will involve slight refinements to our brand architecture and logo suite, as well the use of colours and fonts, to ensure our refreshed look embodies and elevates Dalhousie’s brand promise and reputation.
The University Trademarks & Licensing Program regulates the use of the University's name and identifying marks. This includes external use by manufacturers and retailers and internal use by various departments and student organizations.
Facts on licensing
Dalhousie University has registered its marks under Section 9 of the Canadian Trademarks Act. These marks are the exclusive property of the Dalhousie University Board of Governors and control of the trademarks in connection with merchandise has been delegated to the Trademarks Coordinator. Any use of the University's name and/or marks for other than official University purposes requires the written authorization of the Trademark Coordinator. Use of the marks for commercial purposes is restricted to official licensees only. Companies, persons or organizations wishing to use University trademarks are invited to apply to become an official licensee. All requests for use of the name or marks should be directed in writing to the Trademarks Coordinator.
Use of Dalhousie marks
The Dalhousie University licensing contract grants to the licensee the non-exclusive right to use the University's marks on approved merchandise.
There is an annual licensing fee of $100 and this fee is due and payable to Dalhousie University upon initial application or annual renewal of the agreement. There may be circumstances when the Trademarks Coordinator may waive the licensing fee for some applicants.
Sales activity report
The licensee is asked to submit an annual sales activity report on licensed products to the Office of Trademarks and Licensing. Royalty fees are collected annually.