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Media Highlight: A viral video of Bhangra‑dancing Sikhs shoveling snow is bringing holiday cheer to the internet

Posted by Communications and Marketing on December 20, 2016 in Media Highlights

A Canada popular music group is taking over the internet by combining bhangra dancing and snow-shoveling.

The video, first released on Dec. 15 by the Maritime Bhangra Group, quickly gained millions of viewers, who seem as pleased with the message of cultural inclusion as they do with their dance moves.

The group of three Sikh men is filmed shoveling snow in a parking lot in in Canada’s east coast city of Halifax, before the music kicks in and they fling the snow into the sky, then perform a choreographed routine in their t-shirts. Their original Facebook post of the video asks viewers to donate to a non-profit organization that supports research into Amyotrophic Lateral Sclerosis, a nervous system disease that affects one’s motion abilities.

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