Advertise in DAL Magazine

DAL Magazine is Dalhousie University’s flagship publication, a key link between over 107,000 readers — alumni, faculty, staff, friends and students — and the university.

This award winning biannual publication appears in print and online twice a year, and highlights research, teaching and community impact, keeping graduates and our broader Dalhousie community in touch with life at the university. On our pages, readers are welcomed into discussions with Dal’s top minds about the issues that matter today, and those that will make a difference tomorrow.

Email dalmag@dal.ca to book your ad!

Advertising value

We consider advertisers in DAL Magazine to be vital partners with the university, and we are happy to work with you to ensure you get all you can from the partnership.

Extend your reach through customized opportunities:

  • Become a member of our Alumni Benefits program and recieve promotion on our alumni website and in benefit blasts on social.
  • Provide customized content to enhance your advertising click through in our digital editions.
  • When appropriate, partner with us during events, in-person or online, to further promote your organization.

The data

DAL Magazine is the #1 SOURCE OF INFORMATION about the university among Dal alumni — 7 out of 10 readers say it strengthens their connection to the university.

70% OF READERS RATE CONTENT AS GOOD TO EXCELLENT — advertisers benefit by being in a publication that is well received.

92% READ SOME OR MOST of the magazine: above industry average for a newsstand publication. 50% spend over 30 minutes with each issue and 63% keep the magazine for a month or more — excellent shelf life for an advertiser in today’s media landscape.

Readership demographics

GEOGRAPHIC
Canada: 92.4%, US 3.6%, International 4.0%
Atlantic Canada: 60.4% of Canadian circulation
Halifax and surrounding areas: 31.7% of Canadian circulation

AGE
18 – 34 35.7%
35 – 49 32.8%
50 – 64 18.6%
65 +     12.9%