ENGL 4416 Fashioning the Nation: English Canadian and American Television, Film, Online Content, and Fashion

This course explores the recent significance of television, film, and online content, the impact of these mediums on the fashion industry, and the ways in which television, film and online content shared through the internet have themselves become part of the creation, marketing, and consumption of fashion, from haute couture to mass market brands. The class considers how the pairing of fashion with television, film, and certain electronic social media forms and content have important implications for contemporary definitions of citizenship. Drawing on the theoretical work of media studies, cultural studies, and literary scholars, we will consider how “the public imaginary” of Canadian and American society has changed with the advent of film, television, and the internet, and specifically led to the creation of new communities through media interactions, a phenomenon that John Hartley provocatively calls “DIY citizenship.” Like television, fashion has been viewed as part of a traditionally feminine private sphere, yet both are important everyday cultural manifestations of identity. This course explores the ways in which an increasingly complex set of cultural, economic, and political meanings emerge in relation to particular figures and shows within North America, such as televisual, filmic, and online characters, fashion designers, stylists, editors, reality television participants, and viewers, all of whom are potential consumers. In addition, we will consider how private life and consumer markets create the possibility for democratic reconfigurations that challenge established notions of the national citizen and lead to the creation of alter-narratives by those who have been marginalized by such definitions or are unacknowledged as citizens in their own right. Finally, questions of gender, sexual orientation, and body image are central to the course, in probing how citizenship has been shaped by white, affluent, heterosexual norms both north and south of the forty-ninth parallel. 

We will be drawing on a wide selection of texts from a variety of media, including novels, movies, children’s books, television shows, websites, videos (from TikTok and other social media platforms), and print advertisements. The course will be run in a discussion format, and the formal evaluation will include a final essay, a group presentation, short essays, and an in-class test. There will be no final exam. Primary texts may include the following:

Cashmere If You Can—Wawa Hohhot

Birdie—Tracey Lindberg 

Paris is Burning—Jenny Livingston

Female Trouble—John Waters

Anne of Green Gables: The Graphic Novel by Mariah Marsden, Kendra Phipps et al.

Episodes of Sex in the CityMad MenRiverdaleand Rue Paul’s Drag Race

The theoretical texts will include excerpts/selections from some of the following, but all required readings will be placed on e-reserves for ease of access. You may wish to consult other works listed below when seeking secondary sources for your essay:

The Fashion Reader, Second Edition, eds. Linda Welters and Abby Lillethun

Clothes by John Harvey

Fashion and Its Social Agendas: Class, Gender and Identity in Clothing by Diana Crane

The Television Studies Reader, eds. Robert C. Allen and Annette Hill

Imagined Communities: Reflections on the Origin and Spread of Nationalism by Benedict Anderson

Chic Thrills: A Fashion Reader, eds. Juliet Ash and Elizabeth Wilson

Net Mode: Web Fashion Now by Laird Borrelli

Fashion: The Definitive Visual Guide: New Edition

The Little Dictionary of Fashion by Christian Dior

The Fashion System by Roland Barthes

On Fashion, eds. Shari Benstock and Suzanne Ferriss

The Queen of America Goes to Washington City by Lauren Berlant

The Audience Studies Reader, eds. Will Booker and Deborah Jermyn

Fashion Cultures: Theories, Explorations and Analysis, eds. Stella Bruzzi and Pamela Church Gibson

Culture, Communication, and National Identity: The Case for Canadian Television by Richard Collins 

The Cultural Industries in Canada, ed. Michael Dorland

The Cultural Politics of Fur by Julia Emberley

Media Matters by John Fiske

Uses of Television and Television Truths by John Hartley

Subculture by Dick Hebdige

It’s Not TV: Watching HBO in The Post-Television Era, eds. Marc Leverette et al.

“Revisiting the Equality/Difference Debate: Redefining Citizenship for the New Millennium” by Patrizia Longo in Citizenship Studies 5.2 (2001): 269-284.

Studies in Mass Entertainment, ed Tania Modleski

The Return of the Political by Chantal Mouffe

Fashion: A Canadian Perspective, ed. Alexandra Palmer

Public Intellectuals: A Study of Decline by Richard Posner

Shopping Around: Feminine Culture and the Pursuit of Pleasure by Hilary Radner

Make Room for TV: Television and the Family Ideal in Postwar America by Lynn Spigel

Private Screenings: Television and the Female Consumer, eds. Lynn Spigel and Denise Mann

Overdressed: The Shockingly High Cost of Cheap Fashion by Elizabeth L. Cline

The Theory of the Leisure Class by Thorstein Veblen

Gender Transformations by Sylvia Walby

Publics and Counterpublics by Michael Warner 

Point of Purchase by Sharon Zukin

Sex in the City: Kiss & Tell by Amy Sohn

Reading Sex in the City, eds. Kim Akass and Janet McCabe

Words About Pictures by Perry Nodelman

The Commodification of Childhood by Daniel Thomas Cook

Buying In by Rob Walker

Fashion: Philosophy for Everyone, eds. Jessica Wolfendale and Jeanette Kennett 

Analyzing Mad Men: Critical Essays on the Television Series, ed. Scott Stoddart