Sergio Carvalho

Professor; F. C. Manning Chair in Economics and Business; Foundation Director, Global


Related Information

Phone: 902-494-3120
Fax: 902-494-1107
Mailing Address: 
Kenneth C. Rowe Management Building
6100 University Ave., Room 5122
Halifax, Nova Scotia, Canada B3H 4R2


  • BA (Fortaleza, Brazil)
  • MBA (Northeastern)
  • PhD (City University of New York)


Current Teaching

  • COMM 3405  Global Marketing
  • COMM 4401  Marketing Strategy
  • BUSI 6450  MBA Marketing Strategy Seminar
  • BUSI 6414  MBA Global Marketing Seminar

Selected Awards & Honours

  • 2016  A. Gordon Archibald Excellence in Teaching Award
  • 2011-2014  SSHRC Insight Development Grant, Co-investigator: “The Impact of Stereotype Threat on Perceptions and Consumption of Products Associated with Dissociative Groups”, $60,700
  • 2010-2012  SSHRC RDI Research Grant, Co-investigator: “Increasing Product Recalls and Fewer Product Returns: An Exploratory Research”, $39,125
  • 2009-2013  SSHRC Standard Research Grant, Principal Investigator: “Effect of Perceived Proximity on Perception and Avoidance of Health Risks in the Context of Food Contamination”, $73,816
  • 2008-2012  SSHRC MBF Research Grant, Co-investigator: “The Effect of Incongruity Between Brand Association on Attitude Toward the Brand”, $130,588

Selected Publications

  • Transgressing a group value in a transcultural experience: Is tarnishing the group image more painful than tarnishing the self-image? Carvalho, S.W., Fazel, H. & Trifts, V. Journal of Business Research, 91, 326-333  (2018)
  • Hitting the nail on the head! Insight into consumer assessment of sustainability-related innovations. Carvalho, S.W., Silvestre, B. & Cunningham, P. Long Range Planning, 50, 741-755  (2017)
  • Ethnic minority consumers reactions to advertisements featuring members of other minority groups. El Hazzouri, M., Main, K.J. & Carvalho, S.W. International Journal of Research in Marketing, 34(3), 717-733  (2017)
  • An investigation of the emotional outcomes of business students' cheating ‘biological laws’ to achieve academic excellence. El-Hazzouri, M., Carvalho, S.W. & Main, K.  Academy of Management Learning and Education, 14(4), 440-460  (2015)
  • Brand concepts as representations of human values: So cultural congruity and compatibility between values matter? Torelli, C.J., Ozsomer, A., Carvalho, S.W., Keh, H.T. & Maehle, N. Journal of Marketing, 76(4), 92-108  (2012)