Justin McManus

Assistant Professor

JustinMcManus sq72

Related Information

Email: mcmanus@dal.ca
Phone: 902-494-1676
Mailing Address: 
Kenneth C. Rowe Management Building, Room 5089
6100 University Ave, PO Box 15000
Halifax, Nova Scotia, Canada B3H 4R2
Research Topics:
  • Self-related attitudes, beliefs, and motivations
  • Organizational trustworthiness and brand trust
  • Consumption signals (e.g., status, competence, morality)
  • Antecedents of new product evaluation


  • PDF (Marketing; Management & Organizations, Duke University)
  • PhD (Marketing & Psychology, Dalhousie University)
  • MSc (Marketing & Consumer Studies, University of Guelph)
  • BA (Psychology, Carleton University)

Research Interests

My research investigates how consumers’ motivations, attitudes, and beliefs influence how they evaluate products, how they perceive brands, and how they perceive other consumers. My work has implications for researchers, managers, consumers, and policymakers across several contexts including branding, consumer preference, consumer well-being, and impression management.

Selected Publications

  • Consumers' love for technological gadgets is linked to personal growth. McManus, J.F., Carvalho, S.W. Personality and Individual Differences, ahead-of-print  (2022)
  • The role of brand personality in the formation of consumer affect and self-brand connection. McManus, J.F., Carvalho, S.W., Trifts, V. Journal of Product and Brand Management, 31(4), 551-569  (2021)
  • The relationship between fixed mindsets, brand-self engagement, and brand favorability. McManus, J.F., Trifts, V., Carvalho, S.W. Personality and Individual Differences, 166, 1-6  (2020)
  • How inferred contagion biases dispositional judgments of others. Hingston, S.T., McManus, J.F., Noseworthy, T.J. Journal of Consumer Psychology, 27(2), 195-206  (2017)

Selected Awards & Honours

  • 2022-2025  SSHRC Insight Grant, $96,172.
  • 2018  AMA Sheth Foundation Doctoral Consortium Fellow
  • 2016-2019  SSHRC Joseph-Armand Bombardier Canada Graduate Scholarship—Doctoral, $105,000.
  • 2015-2017  Ontario Graduate Scholarship, $15,000 (2016-2017, Award Declined)
  • 2012-2014  Capacity Development Grant, Ontario Problem Gambling Research Centre (2012-2014), $35,000

Current Teaching

  • COMM 2401 / MGMT 2401 Introduction to Marketing