Hamed Aghakhani

Education

• PhD (Manitoba)
• MSc (ATU, Iran)
• BSc (IKI, Iran)

Research Interests

Dr. Aghakhani's research program is characterized by two main streams that examine: (1) consumer reactions towards marketplace deception and (2) the effect of social exclusion on consumer’s attitude and behaviour.

Selected Publications

• When does money priming affect helping behavior? Aghakhani, H., Akhgari, M., & Main, K. Australasian Marketing Journal, 27(1), 32-40  (2019)
• Can two negatives make a positive? Social exclusion prevents carryover effects from deceptive advertising. Aghakhani, H., & Main, K. Journal of Retailing and Consumer Services  47, 206-214  (2019)
• The impact of social exclusion and permeability on consumers’ responses towards advertising. Aghakhani, H., & Main, K. In: Cauberghe V., Hudders L., Eisend M. (Eds.), Advances in Advertising Research IX. European Advertising Academy. Springer Gabler, Wiesbaden  (2018)
• Change it up: Inactivity and repetitive activity reduce creative thinking. Main, K., Aghakhani, H., Labroo, A., & Greidanus, N. Journal of Creative Behavior (available online 2018)
  
• Enhancing digital entertainment through personalization: The evolving role of product placements. Trifts, V., & Aghakhani, H. Journal of Marketing Communications  (available online 2018)

Selected Awards and Honours

• 2017  Outstanding Reviewer, Canadian Journal of Administrative Sciences
• 2016–2018  Social Sciences & Humanities Research Council of Canada, Insight Development Grant ($50,300 – Principal Investigator)
• 2015  Mills Award in Marketing ($1,500)
• 2015–2017  Dalhousie University's Research & Development Fund Grant ($3,372 - Sole Investigator)
• 2015–2017  Rowe Research Grant ($5,000 – Sole Investigator)

Current Teaching

COMM 2401 - Introduction to Marketing
BUSI 5401 - Marketing Management