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Titles and Headings

Draw users in and keep them reading

Titles and headings are important; they provide users a glimpse of your content and organize your content into readable "chunks."

Page titles and headlines

  • Clearly describe what information a user can expect to find on the page using your title/headline.
  • The H1-Black style tag is used for page titles and is automatically applied by the content management system when the page is created.
  • Capitalize the first letter of each word in the page title. (This is Dalhousie's standard practice for web page titles and navigation titles - it is different from CP standards for print publications.)
  • Fit titles on one line. Avoid having titles spill over to the next line.

Headlines

  • Headlines should be brief and informative when writing newsletters or articles.
  • Make sure your headline is understandable out of context. Headlines are often the only line people see in an RSS feed or in a mobile phone browser so avoid using creative puns or clever headlines.
  • A good rule of thumb is subject-verb-object: Tigers crowned AUS champs.

Subtitles

  • In one line, subtitles should summarize the content of the page.
  • The H2-Gold style tag is used for subtitles and is manually applied by the web editor.
  • Sentence-case* without a period is Dalhousie's standard practice for page subtitles.
    *The first letter of the sentence is capitalized, with the rest being lower case.
  • Subtitles are optional.

Headings

  • Clearly label each section with a heading. Headings organize your content into digestable "chunks."
  • Tip: Scan your page by reading only the headings. If you can understand the flow and substance of the content, your headings are well-contructed. If it's confusing, try rewriting your headlines and adjusting the order of your paragaphs.
  • The H3-Grey style tag is used for headings and is manually applied by the web editor.
  • Sentence-case* without a period is Dalhousie's standard practice for page subtitles.
    *The first letter of the sentence is capitalized, with the rest being lower case.

Subheadings

  • Subheadings provide an extra level of organization within a section. For example, if your heading is "Programs," you may need subheadings to group the various programs by interest or audience.
  • Note: If you need to use more than three levels of headings to organize your content, you may need to pare down your content.
  • The H4-Black style tag is used for subheadings and must be manually applied by the web editor.
  • Sentence-case* without a period is Dalhousie's standard practice for page subtitles.
    *The first letter of the sentence is capitalized, with the rest being lower case.