Share the Road 101

How to Create a Campaign in your Community

1) Create your Core Group: Think about who should be involved: stakeholders, community leaders, policy makers, etc…

• Start with people you know
• Contact people in agencies and institutions with an interest in road safety
• Talk to influential people, or people with lots of contacts

2) Conduct a Resource Inventory: Determine the amount of resources available, both in-kind and financial.

• Think about how much time and financial commitment can be presently put towards the campaign?
• What can be maintained?
• What additional resource avenues exist in our community?

3) Recruit Members

• Identify potential partners
• Send a general call for members
• Advertise on your social media platforms and around your community

4) Plan and Hold a First Meeting

• Discuss current road safety concerns
• Discuss the structure of the group
• Discuss a procedure for forming an action plan: what can we do that’s within our capacity and resource boundary?
• Establish various levels of support, allowing members to commit to certain responsibilities
• Schedule at least the next meeting.

5) Follow-up

• Hold people accountable to commitments from the first meeting
• Continue to recruit new members and partners
• Finalize your community’s campaign action plan

6) Promote the Campaign

• Advertise on social media platforms
• Distribute campaign materials, including: posters, buttons, magnetic bumper decals, and stickers 
• Communicate with surrounding communities to form greater partnerships
• Network, Connect, Grow