The Road to Recovery for Atlantic Tourism

The tourism sector contributes significantly to the Nova Scotian economy, employing 10.8% of the working population and generating $2.64 billion in revenue in 2019. COVID-19, however, has devastated the tourism sector, with annual accommodations sales down 55% as of October 2020 and the events industry laying off 75% of its employees due to event cancellations and revenue losses. 

A faltering tourism economy can have a wide-ranging impact. Tourism employs people from many groups in society, including equity deserving populations, immigrants, those without a high school diploma, and workers under the age of 25. Rural communities have also felt the impact, losing tourism is an important revenue source where alternatives are limited. With these impacts and the pandemic’s uncertainty, what can the government do to support this strategic sector for our region in the post-pandemic recovery?​

The panel will include:

    Tom Baum - Professor of Tourism Employment, University of Strathclyde (Scotland)

    Melissa Cherry - Chief Operating Officer, Destinations International​​

    Ross Jefferson - President & CEO, Discover Halifax

    ​Michele McKenzie​ - Principal, McKenzie Business Strategies

    ​Kevin Quigley (moderator) - Scholarly Director, MacEachen Institute​

This event has reached its registration capacity. If you were unable to register, please tune into the Facebook live stream at the event date and time. https://www.facebook.com/DalMIPP/

For more information, please visit our website and Facebook event.​​​

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Lectures, Seminars

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This event has reached its registration capacity. If you were unable to register, please tune into the Facebook live stream at the event date and time. https://www.facebook.com/DalMIPP/

Contact

alix.bruch@dal.ca