Providing new perspectives in the healthcare industry
This cluster looks at the organization of the healthcare industry. Work ranges from individual aspects to societal ones. Perceptions, leadership of professionals, risk management practices, role of professional bodies and regulations are some of the challenges investigated.
Hamed Aghakhani’s research revolves around how consumers interpret claims made in advertisements and react towards marketplace deception, and to find solutions to protect consumers from deceptive and misleading advertisements. Aghakhani also investigates the effects of situational cues on consumers’ perceptions of product desirability and consumers’ attitudes. His findings contribute to the literature on food consumption, health marketing and advertising.
James Barker is the research lead of the SafetyNET-Rx research team, a consortium of researchers, government regulators, industry managers and professional pharmacists discovering new methods to enhance community pharmacy reliability. The teams present research that identifies and develops useful mechanisms for sharing information to assist community pharmacists in managing the risks that arise from changes to pharmacy practice.
Sergio Carvalho is investigating the role of disease labeling (common parlance versus scientific labelling) in perceptions of risk and the adoption of precautionary behaviour. The idea that the way a stimulus is labeled affects how it will be perceived has captured the attention of many researchers. However, there is disagreement about whether and how the label attached to a disease impacts risk perceptions. Carvalho tries to answer the following questions: (1) Do scientific labels lead to higher or lower risk perceptions versus common parlance labels? (2) Which type of label leads to improved precautionary behaviour? (3) Do emotional reactions and perceived risk mediate that relationship?
Dr. Comber’s work on healthcare systems uses theory and approaches from complexity science and frontline ownership to address important issues in healthcare, such as decreasing wait times in emergency departments, decreasing burnout and moral distress in ICU teams, and promoting equity for Indigenous people in emergency departments. Dr. Comber and his colleagues work closely with frontline staff in hospitals to achieve their collective practical and research objectives.
Ellen Crumley investigates professional and organizational change. Change in health care may be instigated when new roles, models and practices become available or are mandated by government and professional colleges. Her current research focuses on medical assistance in dying (MAiD) in Canada and medical acupuncture.
Gus Gassmann in interested is in mathematical modelling, particularly in optimization models for the allocation of resources. His special interest lies in optimization under uncertainty. Since health care resources are becoming more and more stretched, optimization models can provide useful input to the public debate about health care.