Qi Deng

Assistant Professor

QiDeng 72sa

Related Information

Email: Qi.Deng@dal.ca
Phone: 902-494-6249
Fax: 902-494-1107
Mailing Address: 
Kenneth C. Rowe Management Building, Room 5108
6100 University Ave, PO Box 15000
Halifax, Nova Scotia, Canada B3H 4R2
Research Topics:
  • Business analytics
  • Computer-mediated communication
  • Brand linguistics
  • Social media marketing
  • Design science


  • PhD (Carleton University)
  • MMgt (Central University of Finance and Economics, China)
  • BMgt (China Agricultural University, China)
  • BA (China Agricultural University, China)

Research Interests

Qi’s research interests include social media analytics, brand linguistics and digital marketing. His work mainly investigates how to enhance consumer engagement with brands on social media from the perspective of linguistics. He is also interested in understanding the role that emojis play in computer-mediated communications.

Selected Publications

  • Emoji, playfulness and brand engagement on Twitter. McShane, L., Pancer, E., Poole, M. & Deng, Q. Journal of Interactive Marketing 53, 96-110  (2021)
  • A thematic exploration of social media analytics in marketing and an agenda for future inquiry. Wang, Y., Deng, Q., Rod, M. & Ji, S. Journal of Strategic Marketing, forthcoming  (2020)
  • Exploiting business networks in the age of social media: The use and integration of social media analytics in B2B marketing. Wang, Y., Rod, M., Deng, Q. & Ji, S. Journal of Business and Industrial Marketing, forthcoming  (2020)
  • Investigating the impacts of brand social media posts’ linguistic styles on consumer engagement. Deng, Q., Hine, M., Ji, S. & Wang, Y. Proceedings of the 53th Hawaii International Conference on System Sciences  (2020)
  • Inside the black box of dictionary building for text analytics: A design science approach. Deng, Q., Hine, M.J., Ji, S. & Sur, S. Journal of International Technology and Information Management, 27(3), 119-159  (2019)

Selected Awards and Honours

  • 2019/2020  Faculty of Management Rising Research Star award
  • 2016  Ontario Graduate Scholarship
  • 2014  Carleton University Graduate Scholarship
  • 2014  Sprott Graduate Award in Business

Current Teaching

  • COMM 1503  Introduction to Quantitative Decision Making
  • DGIN 5200  Foundations in Business