Jing (Jenny) Chen


JennyChen sq72

Related Information

Rowe School of Business , Department of Industrial Engineering

Email: jchen@dal.ca
Phone: 902-494-3085
Fax: 902-494-1107
Mailing Address: 
Kenneth C. Rowe Management Building, Room 4066
6100 University Ave, PO Box 15000
Halifax, Nova Scotia, Canada B3H 4R2
Research Topics:
  • Customer returns
  • Supply chain management
  • Revenue management
  • Pricing
  • Game theory


  • PhD (Western Ontario)
  • MSc (Beijing Institute of Technology)
  • BSc (Beihang University)

Research Interests

Dr. Chen's current research interests include competitive channel and supply chain management, interface between operations management and marketing, and revenue management.

Current Teaching

  • BUSI 5551 Operations Management
  • COMM 4501 Business Analytics for Decision Making
  • MGMT 3501 Operations Management

Selected Awards and Honours

  • 2016–2021 & 2010–2015  Natural Sciences & Engineering Research Council of Canada, Discovery Grant, Principal Investigator ($100,000)
  • 2016  Associate Editor of International Transactions in Operational Research (ITOR) and International Journal of Inventory Research (IJIR)
  • 2016  Guest Editor of Special Issue for ITOR on "Optimization of Industrial Systems with Market Disruptions"; for IJIR (2016); for Annals of Operations Research (2017); for International Journal of Production Research (2017)
  • 2015  Researcher of the Year Award, Rowe School of Business; 2016 Research Star of Faculty of Management
  • 2012  Excellence in Reviewing award from European Journal of Operational Research

Selected Publications

  • Backward integration strategy in a retailer Stackelberg supply chain. Li, W. (PhD student), Chen, J. OMEGA, 75, 118-130  (2018)
  • On the optimality of coupon books. Wilson, J., Chen, J. Annals of Operations Research, 268(1-2), 405-423  (2018)
  • Compete in price or service? A study of personalized pricing and money-back guarantees. Chen, B., Chen, J. Journal of Retailing, 93(2), 154-171  (2017)
  • When to Introduce online channel, offer money back guarantee, and personalized pricing? Chen, B., Chen, J. European Journal of Operational Research, 257(2), 614-624  (2017)
  • Customer returns in a supply chain with a common retailer. Yang, H., Chen, J., Chen, X., Chen, B. European Journal of Operational Research, 256(1), 139-150  (2017)