Become a Master Presenter

Upcoming Dates

May 22-23, 2018

The sign of a good presentation is one that has the intellectual power to deliver the message and the emotional force to move the audience to new ways of thinking and/or of behaving."

Whether you are presenting an idea to your boss, a client, your team or a larger group, getting buyin from others is one of the most important contributors to your success. Become a Master Presenter is a highly interactive workshop that is based on the book The Seven Strategies of a Master Presenter. Brad and his co-author, Toastmaster Champion presnter David Brooks, interviewed over 30 of the best presenters in North America in order to discover how they became Master Presenters. In this hands-on workshop, you will learn how to use the seven strategies that differentiate masterful presentations from their less effective counterparts.

This is an elective course for the Certificate in The Art and Practice of Leadership Development or can be attended as a stand-alone course.

Learning Objectives

By the end of this presentation you will:

  • Hook your audience’s attention in the first seven seconds
  • Establish your believability and credibility in the first five minutes
  • Significantly increase your effectiveness with powerful beginnings and memorable endings
  • Develop a key theme to make your presentation cohesive from start to finish
  • Make your presentation memorable and transferable
  • Engage your audience by using multi-media and other audience participation methodologies

Methods of Instruction

This course is highly experiential. Participants will spend most of their time practicing the delivery of high impact presentations. The participants will be asked to bring to the course a presentation which they have already given or one they are preparing to give. They will also be asked to prepare beginnings and endings, and to prepare and give one presentation during class time. The participants will learn these skills through practice and will refine the skills with the help of constructive feedback from the instructor and other group members. Participants will observe and learn how to improve both their verbal and non-verbal presentations. All of us learn best when we receive accurate feedback.

Transfer of Learning

Participants will receive a copy of Dr. Brad McRae’s book The Seven Strategies of Master Presenters, The Master Presenter’s Workbook and The Master Presenter’s Presentation Form. Past participants have stated that they have improved their ability to present from 50 to 99% and have had fun doing it.


Day 1 - registration/check-in will start at 8:00 a.m. with sessions to begin at 8:30 a.m. and adjourn at 4:00 p.m. Day 2 will commence at 8:30 a.m. and adjourn at 4:00 p.m.
There will be 15 minute mid-morning and afternoon coffee breaks. This course includes lunches, refreshment breaks, seminar materials and a certificate of completion.


"Brad McRae provided me with some of the most valuable suggestions that I have ever received in my career as a professional speaker. He not only knows what it takes to be a master speaker, he is a master coach who supports you and challenges you to be the best you can be."

"My expectations were far surpassed by anything I could have imagined. It gave me the confidence in two days that I have been searching for. And for that, no amount of thanks could be made."

"Brad was a keen observer and knew when to lecture, coach or let us learn from each other."


Brad McRae is the Director of the Atlantic Leadership Development Institute in Halifax, Nova Scotia and Kingston, Jamaica. Brad has a doctoral degree in Counseling Psychology from the University of British Columbia and a baccalaureate and master's degree from California State University. He is a registered psychologist, consultant and best-selling author. He was trained in negotiating skills at the Project on Negotiation at Harvard University and in Leadership at the Harvard Business School and Decision Making at the Harvard Kennedy School of Government. In addition, Brad learned career development skills from Richard Bolles.

He has taught at the British Columbia Institute of Technology in Vancouver, at Carleton University in Ottawa and at Saint Mary's University and Dalhousie University in Halifax. He was also a subject matter expert in negotiating and influencing skills at the Pearson International Peacekeeping Centre. Brad gives over 100 presentations a year and has lectured across Canada and in the United States, Australia, Mexico, Africa, England and the Caribbean.

He is also the author of ten books: How to Write A Thesis and Keep Your Sanity; How To Study For Comprehensive Exams and Keep Your Sanity; Practical Time Management: How to Get More Done in Less Time; Envisioning Your Perfect Career; Negotiating and Influencing Skills: The Art of Creating and Claiming Value; The Seven Strategies of Master Negotiators, The Seven Strategies of Master Presenters, From our Grandmother's Lap: Lessons for a Lifetime, and The Seven Strategies of Master Leaders: Featuring Key Insights from 32 of Canada's Top Leaders. Brad is also the editor of The Atlantic Leadership Development Institute Newsletter.