Become a Master Decision Maker


One of the dominant themes from our research, is that breakthrough results come about by a series of good decisions, diligently executed and accumulated one on top of another." ─ Jim Collins.

It is said that we are the sum total of all of the decisions that we make. Yet few of us analyse just how good we are and what we need to do to improve our abilities and competencies in order to be the best decision maker possible. This hands-on experiential course is designed to help you be the best decision maker you can be now and in the future.

Each participant will write up a one page document on a current decision challenge they are having difficulty with and would like to insure that they make the best decision possible. During the course, the participants will learn about and apply some of the best decision making methods and apply they to their decision dilemma. You will share your decision dilemma with a small group of fellow participants and they will offer insights, coaching and mentoring. One person will play the role of devil's advocate to insure that all appropriate assumptions are analysed to help you derive the best input possible into your decision making process. By coaching and mentoring others using the methods presented in the course and by getting feedback, coaching and mentoring on your own decision dilemmas, you will learn how to apply the methods used in class to help you become a better decision maker in the future.

Among the methods that will be presented and used in the course are:

  • The 70% Rule
  • The Weighted Averages Method
  • Double Pro-Double Con Analysis
  • SWOT Analysis
  • Force Field Analysis
  • Future Scenario Planning

Bonus: Each participant will receive one hour of additional coaching from Brad McRae after the class in addition to the Become a Master Decision Maker Workbook. And learn from Brad's interviews with some of Canada 's Top Decision Makers.


Day 1 - registration/check-in will start at 8:00 a.m. with sessions to begin at 8:30 a.m. and adjourn at 4:00 p.m.

Day 2 will commence at 8:30 a.m. and adjourn at 4:00 p.m.
There will be 15 minute mid-morning and afternoon coffee breaks. This course includes lunches, refreshment breaks, seminar materials and a certificate of completion.

Continuing Education Units (CEUs)

0.7 Continuing Education Units (CEUs) will be awarded for participation in this seminar. One CEU is equivalent to 10 classroom hours or 10 professional development hours (PDHs). The CEU is an internationally accepted uniform unit of measurement in qualified courses of continuing education.


Brad McRae is the Director of the Atlantic Leadership Development Institute in Halifax, Nova Scotia and Kingston, Jamaica. Brad has a doctoral degree in Counseling Psychology from the University of British Columbia and a baccalaureate and master's degree from California State University. He is a registered psychologist, consultant and best-selling author. He was trained in negotiating skills at the Project on Negotiation at Harvard University and in leadership and decision making at the Harvard Business School and the Harvard Kennedy School of Government. In addition, Brad learned career development skills from Richard Bolles.

He has taught at the British Columbia Institute of Technology in Vancouver, at Carleton University in Ottawa and at Saint Mary's University and Dalhousie University in Halifax. He was also a subject matter expert in negotiating and influencing skills at the Pearson International Peacekeeping Centre. Brad gives over 100 presentations a year and has lectured across Canada and in the United States, Australia, Mexico, Africa, England and the Caribbean.

He is also the author of eight books: How to Write A Thesis and Keep Your Sanity; How To Study For Comprehensive Exams and Keep Your Sanity; Practical Time Management: How to Get More Done in Less Time; Envisioning Your Perfect Career; Negotiating and Influencing Skills: The Art of Creating and Claiming Value; The Seven Strategies of Master Negotiators, The Seven Strategies of Master Presenters, From our Grandmother's Lap: Lessons for a Lifetime, and The Seven Strategies of Master Leaders: Featuring Key Insights from 32 of Canada's Top Leaders. Brad is also the editor of The Atlantic Leadership Development Institute Newsletter.