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Creative brief

A blueprint for greatness

Whether your project is large or small, a well thought out creative brief is instrumental in the design proces.


  • A creative brief is typically started by the client or the project lead in consultation with the client.
  • A creative brief should be the first document created before any copy is written, photos taken, or brainstorming begins.
  • Consider your call to action. What do you want people to do once they read our message? Do you want them to take action and do something? E.g. Go to a website and register for an event.