Grow and maintain Dalhousie’s positive reputation through our engagement in popular social media destinations.
Strengthen our relationship with key audiences by providing opportunities for genuine two-way communication and interaction online.
Ensure that Dalhousie communications keep up with the changing media landscape so that our news and information is accessible throughout the increasingly multi-platform web environment.
Dalhousie's guiding social media principles
Social media must be integrated with broader communications and marketing strategies and tactics in support of the strategic objectives of the university.
Audiences that are more engaged in communications – by responding, customizing or contributing it – form a stronger, more productive relationship with the university and provides us with crucial feedback.
Although not appropriate for all university business, there are many benefits of public online conversation: users learn from each other’s contributions, feel more connected to a community and gain trust and confidence in the university for sponsoring discussion.