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Planning & strategy

Do you have a marketing plan?

Developing a strategic marketing plan is the best way to ensure you will follow a successful marketing strategy. A marketing plan is more than just a to-do list. It helps you:

  • identify your target market and understand their needs
  • set specific, measurable goals and timeframes for your marketing activities
  • map out a strategy to reach your target audience, including the messages, and communications channels
  • allocate resources and budget

Ready to get started?

More information about:

Advertising

Advertising may be another tool you want to consider as part of your marketing efforts. But advertising can also be complex and costly. We can advise on whether ads – print, online, broadcast – are appropriate for your needs, assist you in developing an advertising brief, guide you in ad development, provide recommendations relating to media buying and help you understand how to measure your success.

We can help with:

  • audience profiling
  • campaign planning
  • budget recommendations
  • media negotiation
  • media buying
  • post campaign follow-up
  • measurement and analysis

For more information on external advertising, contact: Keri Irwin, keri.irwin@dal.ca.

Email marketing

In addition to providing email newsletter templates for university-wide use, the Communications & Marketing team also provides advice and assistance to units interested in conducting email campaigns.  

Please contact us for further assistance.

Web marketing

There are many ways to reach an audience online and many ways to amplify your stories.  We provide consulting relating to:

  • search-engine optimization
  • online advertising
  • social media
  • marketing-focus web site planning
  • website creative and content

Please contact us for further assistance.