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Dal.ca gets a refreshed look

Posted by Communications and Marketing on December 3, 2014 in General Announcements

The Dalhousie website takes on a new look with the launch of a revised colour scheme that reflects Dalhousie University’s recently updated brand guide.

What to expect
The first thing you’ll notice is the colour change. The green header bars have been replaced with white and grey. Green hyperlinks have been replaced with black text and gold underscore. Green sub headings have been replaced with black. You might also notice the use of the new Dalhousie font, Classic Grotesque.

Why the change?
These efforts support the recent revision to Dalhousie’s core design elements: the Dalhousie logo, font, colour palettes, imagery and copy. The new look and feel is uncluttered, clear and with a strong hierarchy of message. White space is used to ensure readability of text and accentuate photos. The idea is to communicate clearly, quickly and with more impact.

Questions or comments?
For more information on the new online brand, please visit the Dalhousie Web Team website.

We encourage to you provide feedback using the “Give Feedback” button in the right bottom corner of the website (desktop) or the bottom centre of the website (mobile).