Traditional style – now back in stock

Bringing collegiate jackets back to campus

Robert Moffat - November 24, 2011

Tom Traves, Dalhousie president, and Jim Wilson, president of the Dalhousie Alumni Association, sport the new collegiate jacket. (Danny Abriel photo)
Tom Traves, Dalhousie president, and Jim Wilson, president of the Dalhousie Alumni Association, sport the new collegiate jacket. (Danny Abriel photo)

Like the recent revival of the Tigers’ football program and the introduction of the annual Homecoming event, the Dalhousie Bookstore is hoping the addition of a classic collegiate jacket will reignite a once popular university tradition.

Tammy Corkum, the Bookstore’s merchandise buyer, says the traditional collegiate jacket was a mainstay among sports teams at Dal for years up until about 1992 when the waist-length jackets was phased out in favour of a hooded, knee-length polyester jacket.

“I have no idea why the jackets went out of style with students,” says Ms. Corkum, who’s worked at the Bookstore since 1985. “But I don’t want to see this tradition die again.”

The new jackets come in two versions – an all-leather and a leather-wool ‘melton‘ mix. Although every effort was made to bring back the exact same jacket, some design modifications had to be made to cater to modern style sensibilities. Instead of the old Dalhousie crest on the front left breast, for instance, the new jackets sport a capital letter ‘D.’ But perhaps the most significant alteration is to the melton version, which sees its once-white leather sleeves replaced with black leather.

But in every other way—right down to the same Toronto company that manufactured the jackets years ago—the jackets and the bright gold cresting are the same.

“It’s the same leather jacket your father would’ve worn,” says Ms. Corkum.

Dal pride is in fashion


As the person who manages Dal’s clothing lines—from t-shirts and hoodies to mittens and wind-breakers—Ms. Corkum is in a good position to take stock of university spirit.

“You wouldn’t have seen this amount of interest in university clothing here at Dal a few years ago,” she explains, noting an increase in sales. “Perhaps the school spirit has always been there and we’re just doing a better job of giving students what they want.”

The jacket, which was brought back in stock earlier this fall, has one happy owner of note: last week, Ms. Corkum personally presented President Tom Traves with one complete with a number ‘95’ on the left sleeve representing the year he was appointed.

“It was the number one highlight of my career,” she exclaims. “To see how much he enjoyed it and to hear that he’s received many compliments about it... I’m just really proud of that jacket and the tradition that it holds.”

Readers Say

My Dal jacket from 1974 is hanging in my office. It is terrible how jackets shrink after 40 years. :-)
The next step will be to change the name of the operation, since, other than required texts, our "bookstore" has long since abandoned its duty to provide students access to books that entertain the ideas we are all here to explore.
Maybe this tradition wouldn't have died if we didn't pay one of the highest tuition in the country. Most of us student that aren't born with a silver spoon in our mouths can't justify spending that much money on a jacket.
Bruce, you may not have noticed but the times have changed... the Internet and eBooks are a much more cost effective and efficient way to deliver a broad range of content than the Dal Bookstore.

Being able to "shop" at the Bookstore for Black & Gold articles is a very important way for students, their families, faculty, staff and Alumni to show their pride in Dal. Bravo Tammy!

You CAN get a fantastic education at Dal, be proud to be a part of it AND have FUN!

Have you ordered your jacket yet? GO TIGERS!
Link, please. It'd be great to see an actual link to the product in the store (and its cost) since we're here, on the web, reading about the product.

(And to assuage B. Greenfield's concerns: why not just call it DalStore if this really is a big concern on campus.)

Jim's impressively exuberant comment is unfortunately patronizing and irksomely shallow. Faculty, after all, are the ones responsible for maintaining Dalhousie as an institution of teaching and learning, where "a fantastic education" should be paramount. And I am both a Dal alumni and a faculty member, and I do own a Dal sweatshirt -- but I identify far more with Bruce's vision of Dalhousie.
I'm also with Bruce Greenfield and Faculty & Alumna. How about stocking the bookstore with books and filling the orders that professors specify, not what is profitable for the bookstore? Several of my students had to go without their text for two weeks (in a six week course!) because the bookstore didn't feel they would profit by ordering the number of books I specified on my order form, which I had submitted well in advance of the deadline. I was told by the bookstore that this is the way it is, and I have since heard this from other professors, too. This bookstore is a joke.
"It's the same jacket your father would've worn" is exactly right. I notice they're tailored for men and are a throw back to when the student body was predominantly male and athletics focused on mens sports teams. It is very clear these jackets were thought up by alumni looking back on their youth and believing they know how best to encourage school spirit around campus - at a "low" cost of $345.95. This is really disappointing and not what I believe the administration/alumni association should be focusing on.
I agree with most of what has been said here. I have lost count the number of times I have been forced to order my text books from Amazon as a result of the book-store not carrying a particular item needed for a course. Get your priorities straight.


This used to be a University, not a shopping mall. And it's positively terrifying that someone who thinks we should order our textbooks from Amazon.com, which is responsible for killing most of the small, locally owned bookstores in this country, is the President of the Dalhousie Alumni Association. I guess it fits with the (blurred and short-sighted) "vision" running this place these days, though. Bring on the faculty strike. I have so had it with the administration of this institution.
I'd like to thank everyone who has posted a comment to this article. I do appreciate the feedback and take the various concerns raised here very seriously. Please let me say that we do our best each and every day to offer value, selection and great customer service. We realize our customers have choice, and we work hard to make sure that we earn their support. We also understand that meeting the needs of the faculty and their students is core to our success and the success of Dalhousie as an educational leader. That is why we appreciate the importance of responding quickly to textbook orders from faculty as soon as we receive them. That being said, where we can improve in this or other areas, we are willing to listen and, wherever possible, change. To that end, I invite any faculty member or student with concerns or ideas for how we can serve them better to please contact me directly. I value your feedback and would welcome the opportunity to speak with you. I can be reached at 494-6707 or by email at tina.shannon@dal.ca. Thank you.
I go broke buying books for class that I often hardly make it thru because of my workload... so I appreciate all these comments as well but I really appreciate Tina Shannon's response and admire her openness. Personally I think students would like to see either a better return on used books during buy-back or a better discount on used books when purchasing. I do like the atmosphere of the book store though. I don't buy sweat pants and sweaters from there but I appreciate the quality service and selection.
Reality: Textbooks are cheaper online through websites like Amazon and most small locally owned bookstores would not carry larger "brand name" textbooks. Also the buy-back is a joke, the amount of money they offer is minimal.

But, I don't see anything wrong with selling clothing and Dalhousie "swag" in the campus bookstore to promote school spirit and a sense of community.

This year I had three classes for which the bookstore ordered less books than the professor asked for. In all of these classes I had to wait until October before I could get the required texts. In one of my classes the textbook came in the Monday before a Thursday mid-term. I wasn't aware that the book came in until Tuesday afternoon, and so I had an extremely short period of time in which to study. This had a negative impact on my mid-term grade for sure.

I am sick and tired of Dalhousie prioritizing sweatpants over learning. I pay alot of money for the opportunity to learn, and Dalhousie does not provide students with access to things like books and study space that they need to succeed. If they want to make students feel proud and show school spirit maybe focus on actually being a school. I didn't come here to party.
Bravo Tina! Many are quick to judge and complain, but one special fact remains: if you don't take action to change something, it won't change, and you have no right to complain about it. I do agree with many of the points raised, but fully encourage you all to contact Tina directly; her openness and honestly, GUTS to post on this comment board, are clear indication to me that she will take concerns seriously. As for the story these comments are about... interested to see the pricing of the jackets, I will not buy one myself, but I have friends that certainly might!
$345 for an all leather jacket is not a bad price considering the disposable garbage I see on clothing store shelves these days at over inflated prices. Nothing wrong with Dal selling this stuff, despite what some people think.
I disagree with the above student. It's not my job to go running after the university for every missed step. They're the university! Students and faculty should be asked only to do their jobs and to give feedback on the conditions of work.
And for feeding back, it is places like this forum that draw the biggest audience, particularly the alum - like myself. Your concerns won't get this much attention if you contact Tina Shannon directly, I guarantee it.
Wow! Talk about the law of unintended consequences. An article about some retro jackets has become a forum on everything from academics to bookstore policies to sexism in college athletics. But discussion and idea exchange are good things. Many thanks to Tina for stepping up. Since my jacket from 1974 has inexplicably shrunk as well, I will shortly be ordering a new one (do they come with expando panels?). I haven't done the math, but I do think that the price of the jackets has risen less than inflation since my undergrad days. I recently returned to Halifax and Dal activities (Tigers Football Founders Club, MBA Mentor Program) after 3 decades "away". It is still a GREAT school with room for everyone's viewpoints - although a couple of the comments were more condescending and strident than they needed to be in my view, ah well - so let's keep the traditions, at all levels, healthy and vibrant. GO TIGERS!!!!
The bookstore deals with big and small publishers and their demands, printing and shipping errors, backorders, returns, copyright, last minute orders, the pressures of bottom-line focussed administrators, the Canadian dollar, and many many other things.

They're giving us a bit of love by making something special available to us. Let's give them a bit of love back. "My friends, love is better than anger. Hope is better than fear. Optimism is better than despair. So let us be loving, hopeful and optimistic. And we’ll change the world."

P.S. I like the jackets. Would like to see a school sweater or something for the ladies.
Oddly, I have the same problem as Bruce, my mint-condition 1985 Dal jacket (all leather) has somehow managed to shrink several sizes over the years! So, thank you for bringing it back and I will be in the market for a new one on my next visit home. Perhaps the Bookstore might consider a trade-in?
Despite the writers of some of these comments being presumably well intentioned, I think a number of them are way off base.

The offering of the traditional jackets is absolutely in keeping with the recognition that tradition plays a very important role in any good university. It has nothing whatsoever to do with "shopping malls" or sexism or any other such rubbish. Rather, it is a tangible demonstration of the recognition that tradition is important. As for the price, it is entirely reasonable. Those of you who think it is too high, as is the price of the texts, had better get yourself at least an elementary understanding of Austrian (not Keynesian, which has all but ruined the world economy) economics. It is not that the goods are too high. No. It is, rather, that the currency is TOO LOW. Are you aware of what governments are doing to money these days? They are destroying them wholesale in a race to the bottom. That is why gold and silver are rising. We are entering an era of inflation after a "deflationary scare" and are soon to enter an era of hyperinflation. That will make present prices look positively low. So do not blame Tina, she is doing a good job given the circumstances.

And as far as book availability is concerned, this is a function of currency debasement as well. We now live in a "just in time" economy and some times things simply do not arrive "just in time." The prices of the texts are as low as possible given the circumstances but of course Amazon will be cheaper. That is the free market. It gives one a warm and fuzzy feeling, perhaps, to believe that monsters like Amazon are destroying the local economy but as money shrinks, the ingenuity of humans will try at least to find a way to make it stretch further. Can you blame Amazon for that? Or Wal-Mart perhaps?

Next year will be worse. Give Tina and her hard-working crew their due. And do yourself a favor. Get hold of a copy of Henry Hazlitt's "Economics in One Lesson."

I simply wore my 1978 Dalhousie University jacket I got for graduating with my B.A. in History out during the next two years in my Masters of Library Science degree and a year or so after that. Wished I had gotten it in leather at that time when I look at the leather prices NOW!. Anyway 26 years later I find myself taking the Masters of Divinity in Pastoral Ministry at Acadia Divinity College (degree from Acadia U.) and I am driving around Kentville and i see a replica of my nylon Dalhousie Jacket -- same full lettering style only from Acadia in a driveway yard sale. It was like new - fit me perfectly and I purchased it for $30 tax in less than my parents paid for my Dalhousie Nylon Jacket in the 70's!!!!
wow. Quite the conversation I stumbled upon just because I was curious as to what this jacket looked like!!
I graduated May 2010 from Dalhousie, where a spent a glorious 6 years and changed programs 3 times! In that time, I was able to watch the Dal Bookstore grow and accomadate the needs of students. I loved that they were bringing in new styles of Dalhousie swag.
While I sympathize with the professors and the students waiting for books to come in(I was in their shoes many times!), I just wanted to say that since graduating from Dalhousie, I have gone on to Acadia and graduated from their teaching program, where I also picked up some Acadia swag and I now live in Alberta and I still wear my Dalhousie clothing. When all is said and done, and you've graduated and moved on from university life, you will wear your sweatshirt (or jacket!) with pride and you'll forget you couldn't find your book, or that you stood in line for hours in September and January. I will NEVER get rid of my Dal sweatshirts or t-shirts!!

Live like a TIGER, Love like a TIGER <3

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