Traditional style – now back in stock
Bringing collegiate jackets back to campus
Robert Moffat - November 24, 2011
Like the recent revival of the Tigers’ football program and the introduction of the annual Homecoming event, the Dalhousie Bookstore is hoping the addition of a classic collegiate jacket will reignite a once popular university tradition.
Tammy Corkum, the Bookstore’s merchandise buyer, says the traditional collegiate jacket was a mainstay among sports teams at Dal for years up until about 1992 when the waist-length jackets was phased out in favour of a hooded, knee-length polyester jacket.
“I have no idea why the jackets went out of style with students,” says Ms. Corkum, who’s worked at the Bookstore since 1985. “But I don’t want to see this tradition die again.”
The new jackets come in two versions – an all-leather and a leather-wool ‘melton‘ mix. Although every effort was made to bring back the exact same jacket, some design modifications had to be made to cater to modern style sensibilities. Instead of the old Dalhousie crest on the front left breast, for instance, the new jackets sport a capital letter ‘D.’ But perhaps the most significant alteration is to the melton version, which sees its once-white leather sleeves replaced with black leather.
But in every other way—right down to the same Toronto company that manufactured the jackets years ago—the jackets and the bright gold cresting are the same.
“It’s the same leather jacket your father would’ve worn,” says Ms. Corkum.
Dal pride is in fashion
As the person who manages Dal’s clothing lines—from t-shirts and hoodies to mittens and wind-breakers—Ms. Corkum is in a good position to take stock of university spirit.
“You wouldn’t have seen this amount of interest in university clothing here at Dal a few years ago,” she explains, noting an increase in sales. “Perhaps the school spirit has always been there and we’re just doing a better job of giving students what they want.”
The jacket, which was brought back in stock earlier this fall, has one happy owner of note: last week, Ms. Corkum personally presented President Tom Traves with one complete with a number ‘95’ on the left sleeve representing the year he was appointed.
“It was the number one highlight of my career,” she exclaims. “To see how much he enjoyed it and to hear that he’s received many compliments about it... I’m just really proud of that jacket and the tradition that it holds.”
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Readers Say
November 24, 2011 6:41 PM
November 25, 2011 10:32 AM
November 25, 2011 11:23 PM
November 26, 2011 8:02 AM
Being able to "shop" at the Bookstore for Black & Gold articles is a very important way for students, their families, faculty, staff and Alumni to show their pride in Dal. Bravo Tammy!
You CAN get a fantastic education at Dal, be proud to be a part of it AND have FUN!
Have you ordered your jacket yet? GO TIGERS!
November 28, 2011 9:41 AM
(And to assuage B. Greenfield's concerns: why not just call it DalStore if this really is a big concern on campus.)
November 29, 2011 8:49 AM
November 30, 2011 9:06 AM
December 1, 2011 2:03 AM
December 1, 2011 4:40 PM
December 2, 2011 4:19 PM
December 5, 2011 4:17 PM
December 8, 2011 9:21 PM
December 9, 2011 3:31 PM
But, I don't see anything wrong with selling clothing and Dalhousie "swag" in the campus bookstore to promote school spirit and a sense of community.
December 9, 2011 4:47 PM
I am sick and tired of Dalhousie prioritizing sweatpants over learning. I pay alot of money for the opportunity to learn, and Dalhousie does not provide students with access to things like books and study space that they need to succeed. If they want to make students feel proud and show school spirit maybe focus on actually being a school. I didn't come here to party.
December 9, 2011 10:55 PM
December 15, 2011 3:03 PM
December 15, 2011 3:17 PM
And for feeding back, it is places like this forum that draw the biggest audience, particularly the alum - like myself. Your concerns won't get this much attention if you contact Tina Shannon directly, I guarantee it.
December 15, 2011 3:22 PM
December 15, 2011 3:50 PM
They're giving us a bit of love by making something special available to us. Let's give them a bit of love back. "My friends, love is better than anger. Hope is better than fear. Optimism is better than despair. So let us be loving, hopeful and optimistic. And we’ll change the world."
P.S. I like the jackets. Would like to see a school sweater or something for the ladies.
December 15, 2011 4:17 PM
December 15, 2011 4:41 PM
The offering of the traditional jackets is absolutely in keeping with the recognition that tradition plays a very important role in any good university. It has nothing whatsoever to do with "shopping malls" or sexism or any other such rubbish. Rather, it is a tangible demonstration of the recognition that tradition is important. As for the price, it is entirely reasonable. Those of you who think it is too high, as is the price of the texts, had better get yourself at least an elementary understanding of Austrian (not Keynesian, which has all but ruined the world economy) economics. It is not that the goods are too high. No. It is, rather, that the currency is TOO LOW. Are you aware of what governments are doing to money these days? They are destroying them wholesale in a race to the bottom. That is why gold and silver are rising. We are entering an era of inflation after a "deflationary scare" and are soon to enter an era of hyperinflation. That will make present prices look positively low. So do not blame Tina, she is doing a good job given the circumstances.
And as far as book availability is concerned, this is a function of currency debasement as well. We now live in a "just in time" economy and some times things simply do not arrive "just in time." The prices of the texts are as low as possible given the circumstances but of course Amazon will be cheaper. That is the free market. It gives one a warm and fuzzy feeling, perhaps, to believe that monsters like Amazon are destroying the local economy but as money shrinks, the ingenuity of humans will try at least to find a way to make it stretch further. Can you blame Amazon for that? Or Wal-Mart perhaps?
Next year will be worse. Give Tina and her hard-working crew their due. And do yourself a favor. Get hold of a copy of Henry Hazlitt's "Economics in One Lesson."
December 16, 2011 10:38 AM
February 20, 2012 3:13 PM
I graduated May 2010 from Dalhousie, where a spent a glorious 6 years and changed programs 3 times! In that time, I was able to watch the Dal Bookstore grow and accomadate the needs of students. I loved that they were bringing in new styles of Dalhousie swag.
While I sympathize with the professors and the students waiting for books to come in(I was in their shoes many times!), I just wanted to say that since graduating from Dalhousie, I have gone on to Acadia and graduated from their teaching program, where I also picked up some Acadia swag and I now live in Alberta and I still wear my Dalhousie clothing. When all is said and done, and you've graduated and moved on from university life, you will wear your sweatshirt (or jacket!) with pride and you'll forget you couldn't find your book, or that you stood in line for hours in September and January. I will NEVER get rid of my Dal sweatshirts or t-shirts!!
Live like a TIGER, Love like a TIGER <3