Web identity
Building a strong Dalhousie presence on the web
Dalhousie University adopted a new website design and style guide in October 2010. All Dalhousie web pages are moving into this new look and feel to:
- Improve the site’s overall ease of use for users (called usability)
- Provide a consistent structure for all sites
- Offer Dal units more options and flexibility in how they publish information
- Follow modern design and content standards and update Dal’s online identity
All Dalhousie websites must follow the university’s web style guide to ensure they meet Dal standards and policies.
Internal & External identity
Dalhousie has two key identities for publishing content online.
- Green design (current dal.ca design) is for external audiences.
- Blue design (current my.dal.ca design) is for internal audiences.
Internal audiences are anyone currently working, living or studying at Dalhousie. The university has plans for more internally-focused content to be posted on an internal network (intranet) which will use a blue template to differentiate itself from externally-focused content.
External audiences are prospective students, industry stakeholders, colleagues at other institutions, government, and the public at large to visit our site.
Academic sites have a common design and work in tandem with our program microsites to display a seamless interaction for both internal and extrernal audiences.
Administrative sites on Dal.ca have two common designs: sections and subsites. Section pages fit in as sections of the main Dal.ca site. Subsites operate within the Dal.ca structure, but have their own navigation and are self-contained.
View the web style guide for more information on our web policies and editorial style.
