Marketing consulting

From strategy to SEO, we'll get you there

Marketing consulting services

It's a busy and cluttered communications world out there. Catching people's attention, and their interest, can be challenging. Influencing their decision-making can be even tougher. How do you know what will work? What do you need to achieve your communications goals, how do you get there, and what will it cost?

If you've got a story to tell, or a communications and marketing challenge to tackle, we can help you. We'll guide you through the entire process – from developing a communications and marketing plan that helps focus your needs and objectives, to recommending tactics that maximize your in-market resources, to methods for evaluating and measuring success.

Integrated brand marketing

Dalhousie's integrated brand marketing efforts help ensure that, through all our communications initiatives, we reflect exactly what we are and who are as a university, what we do and where we're going. And we do that in a way that is consistent and coordinated. That's why we share common key messages across all parts of the university (but ensure the messages can be customized to your needs). We also have a common colour palette, fonts, design styles, web standards and photographic styles. As an institution, and as our various departments and units, we share one common logo and we use it in a consistent way. Through this integrated approach to marketing, we reinforce Dalhousie's reputation and strengthen our brand across multiple audiences.

Email marketing

In addition to providing email newsletter templates for university-wide use, the Communications & Marketing team also provides consulting services to assist university units conduct email campaigns. We can help you understand best practices for effective campaigns and make recommendations about the best tools to use and for a positive, results-oriented user experience.

Please contact us for further assistance.

Web marketing

There are many ways to reach an audience online. We can make recommendations to fit your schedule and resources. We provide consulting for:

• Search-engine optimization
• Online advertising
• Social media
• Marketing-focus web site planning
• Website creative and content

Please contact us for further assistance.