The Dal Brand
Keeping our brand consistent and credible
Dalhousie’s brand is widely recognized across Canada and is quickly growing around the world. A strong, credible brand is a cornerstone of a strong reputation. Dal builds its brand on a reputation for outstanding academic and research opportunities that come alive at our prestigious institution.
We strengthen our brand through consistent messaging, storytelling and adherence to visual identity standards. To build our brand, it's important that we all:
- Understand Dalhousie’s brand promise and brand components
- Use the color palette and follow visual identity guidelines
- Follow guidelines for powerpoint presentations, design and photography
- Ensure the proper use of logos by downloading pre-formatted files
Questions about the brand should be directed to june.davidson@dal.ca.
